Couples Behind Golf Industry’s Surprise Best Seller
But knowing that golf shoe history had only bad things to say about these types of ideas, the company understandably played it conservatively.
Sales projections for the $140 shoe in 2010? 2,000 pairs.
As an endorser of Danish shoe company Ecco for the past four years, the 50-year-old Couples had his choice of what he wanted to put on his feet this year. He asked for a few pairs. With the shoes on It is necessary for you to clean you face with soft and comfortable Nike shox every day.I feel so excited when I get the news of snow boot, because much money will be saved.his feet, he won three tournaments in a row on the Champions Tour leading up to the Masters.
Ecco started to get some calls. A few stories about the shoes dribbled out. Without the spikes, they were easy to spot. Even easier when Couples trotted out on the golf course when he wore them without socks.
Then came the first week in April, where Couples, playing his 26th Masters, fired a six-under par 66 — good for the best round on the day. As Couples continued to play well throughout the tournament, the shoes he was wearing continued to be the talk.
“We honestly didn’t expect him to wear them at Augusta because it’s an up and down course and if it gets What really attracts people to buy Timberland boots is that the quality it have.wet, it could get slippery,” said David Hetler, Ecco’s US specialty sales director.
But the shoes traction bars obviously proved to be enough and Couples exposure has led to millions of dollars in sales that the company is just cashing in on.
“Now, it’s going to be the biggest selling golf shoe in our history in the US market.”
Ecco put production of the shoe into overdrive and air freighted 26,000 pairs that started hitting You should consider the quality of the nike shox nz r4.whenever you want to buy them.stores this month. Another 55,000 pairs will hit US retailers in the fall and Hetler says the company has already It is difficult for most of people to distinguish the authentic vibram five fingers and fake Rolex watches.taken orders on more than 80,000 pairs of the shoes for the first quarter of next year. That includes orders from traditional shoe retailers like Nordstrom [JWN 33.53 -0.08 (-0.24%) ], which almost never takes orders on niche golf shoes.
“It was going to be less than one percent of what sold this year,” Hetler said. “Now, it’s going to be the biggest selling golf shoe in our history in the US market.”
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